The problem facing our society is the amount of value we place in monetary gain rather than cultural and philosophical growth. We measure value not by the quality of a man's character, but by the quantity of his acquired wealth. Women often seek that which offers luxury and comfort, not that which is emotionally fulfilling. Men seek to gain respect via the girth of their coffers rather than the caliber of their thoughts and ideas. We must find deeper value within ourselves lest we become as petty and superficial as the Gods themselves!